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The Campaign for Wool comes together for Wool Month with Retailers, Brands and Designers to Highlight – Keep Warm With Wool

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September, and the start of the meteorological Autumn in the Northern Hemisphere, reminds us that the colder weather will soon be upon us and retail will be stocking up with their winter collections.

Once again we will celebrate all things WOOL for the month of October 🐑🐑🐑

Wool has so many benefits it can claim as nature’s performance fibre, including the first reason why wool was used to clothe us – TO KEEP WARM. Wool is known the world over for its warming, insulating and thermoregulating properties, which are apparent when wool is worn, used around the home, or when using innovative ideas for new wool product uses.

It is truly a wonderful natural fibre that doesn’t come at the cost of harming the planet, in fact it enhances it in so many ways.

With utility bills expected to rise again this winter and governments advocating for energy-saving measures, wool is one of the most sustainable, natural, healthy and simplest ways to help insulate homes and keep them warmer for longer. Wrap yourself and your home in wool, and turn the thermostat DOWN, what’s not to LOVE about wool!

Retailers, designers and crafters share wool’s natural benefits throughout the month of October, of which there are many….. some listed here:

If you are hosting a workshop or event in Wool Month, 1 to 31 October, please get in contact with the details and dates. Let’s share this key message and image as much as possible to raise the profile of wool as a natural, biodegradable and renewable fibre.


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